From the author of Good Awkward — named one of Kirkus Reviews’ Best Books of the Year
You’re communicating more than ever. So why aren’t people believing you?
“The Signal Gap is a page-turner and a game-changer.”
Henna Pryor has been seen in
The stakes
Clarity is no longer enough. Hybrid work blurs our tone, digital brevity flattens our nuance, AI rewrites our voices, and trust is at an all-time low. In the Verification Era, people don’t believe you based on your message alone — they believe you based on the signals they receive. When those signals drift or contradict each other, believability takes a nosedive.
Grounded in behavioral science, original research, and Henna Pryor’s signature playful style, The Signal Gap reveals the hidden mechanism of modern influence: how to keep your signals aligned so people can confidently trust what they hear from you.
Believability is the missing link — distinct from authenticity, deeper than persuasion, and the ultimate performance skill in a world shaped by doubt.
Advance praise
“I’ve spent years telling people that trust is the whole ballgame, but Henna Pryor has artfully zeroed in on the part everyone skips over: how trust actually gets built or blown in the tiny signals you don’t even know you’re sending. The Signal Gap is sharp, practical, and uncomfortable in the best possible way. It’ll change how you show up.”
“As Henna Pryor shows, the most dangerous thing a room can give you is the impression it’s still listening. Fortunately, The Signal Gap offers a framework for doing better — a set of smart, practical techniques for closing the distance between what we intend, what we actually convey, and what others eventually believe.”
“When your being, doing, and saying is aligned, people know exactly what you stand for. When they aren’t, you’ve got a signal gap. This book will help you be believed, increase your influence, and make magic.”
“One question. Do you want to be believed? If so, read this brilliant book.”
“Trust used to be the byproduct of doing good work. Today, it’s the differentiator, and most professionals have no idea how quickly they’re losing it. Henna Pryor’s The Signal Gap is a smart, practical roadmap for closing that gap and building the kind of credibility that actually compounds over time.”
Adam Grant
Seth Godin
Dorie Clark
Robert Cialdini
Michael Bungay Stanier
Sam Horn
Cassandra Worthy
Mark Bowden
Tasha Eurich
Rory Vaden
Pre-order
Available November 10, 2026. Pre-orders count a ton on launch day — thank you in advance for being one of them.
Already pre-ordered? Amazing — forward your receipt to team@pryoritygroup.com so we can thank you properly.
Kindle and audiobook editions arrive on pub day, too.
About the author
Henna Pryor, CSP is a workplace performance expert, 2x TEDx speaker, and Inc. Magazine columnist whose first book, Good Awkward, won 18 awards and was named a Kirkus Reviews' Best Book of the Year. As the founder of Pryority Group, she's an in-demand global keynote speaker who brings her science-backed, playful approach to stages around the world - including Google, Workday, Johnson & Johnson, JPMorganChase, and twice at SXSW. She's a SUCCESS Magazine Woman of Influence and a LinkedIn Learning instructor. The Signal Gap is her second book, written after two decades of watching sharp, well-meaning professionals get quietly doubted - because being right shouldn't be the easy part and being believed the hard one. She lives in Chester County, PA, with her husband, two teenagers, and a Cavapoo who has never once doubted her.
For event planners
Whether you book me or not, here’s something useful. The events industry has shifted what earns your audience’s trust and believability — and most events haven’t adjusted for it. Download the free Strategic Insight Brief for your leadership or sales event: 10 challenges your team is facing right now, each with a play they can use Monday, plus 10 shifts to design in before your event ages out.
FAQ
The Signal Gap is about why smart, credible people aren't believed the way they used to be — and how to fix it. It argues that in the Verification Era, people don't believe you based on your message alone; they believe you based on the signals they receive, and it teaches you how to keep those signals aligned.
Leaders, sellers, founders, and professionals who communicate for a living and have noticed the room responding differently — anyone whose message is clear but whose believability is leaking.
The cultural shift from trust-then-verify to verify-then-trust: audiences now check before they believe, aided by searchable archives, review sites, and AI. The rules of communication didn't change — the price of breaking them did.
November 10, 2026, from Ideapress Publishing (distributed by Simon & Schuster), in hardcover, Kindle, and audiobook.
Yes — her keynote "The Changing Psychology of Influence" is the live experience of the book's core ideas, customized per audience. Booking: www.pryoritygroup.com/book-henna
For media and keynote speaking inquiries, contact Henna's team:
team@pryoritygroup.com
